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New Privacy Policy of Twitter

 


Twitter is one of the most commonly used social media networking platforms and is very popular amongst celebrities as well. People enjoy uploading tweets and retweets over Twitter. It is a good platform for social messaging, news and marketing, etc. But recently twitter has been in the news for a change in its privacy policy. Just a few weeks after the announcement that Elon Musk was going to acquire that social media platform, Twitter had revamped its privacy policy. Everyone was expecting something big after that announcement and many were curious to know if there will be any changes in that micro-blogging platform. Later on, Twitter introduced the privacy policy to their users by creating a video guide for users so that they can understand the privacy policy.


Also, Twitter has said that its new privacy policy is much more simplified and organized under three new heads namely data use, data sharing, and data collection. The new version of twitter’s privacy policy will take effect from June 10, 2022. They claim that the privacy policy explains how Twitter uses the data of their users, when they share the information of users and how much data they collect from users.


Twitter says it has used basic language for the privacy policy and it’s less legalese as compared to the earlier one so that every user can understand the key ingredients of the privacy policy. Just like a poor and duplicate version of ‘Super Mario’ they introduced the elements of the privacy policy via a game named ‘Twitter Dash Data’ which is a 2D game and a kind of fun way to take users through their privacy policy.

The new privacy policy on the website of Twitter has 6 main heads in the introductory part and it directs the users that even if they skip the whole part then also they must know these basic things. It includes the following clauses:

  • It states that it is a public platform and mentions what all can be viewed and what all can be searched on this platform ;

  • Mentions what information is collected from the users and how that information is collected from users;

  • Clarifies that some affiliates might have privacy policies that might differ from twitter;

  • It mentions how user’s data is used for making Twitter a better platform like for:  

  • Operating, improving, and personalizing their services;

  • For safety and security concerns;

  • For purpose of measuring, analyzing, and making their services better for users;

  • For communicating with the users about their services, and

  • For the purpose of research.

  • Then, it also mentions that users can control their experience on Twitter by updating the settings on it, and 

  • Lastly, it states that in case of any questions related to data usage, the users can freely contact them via their Privacy Policy Inquiries page or by reaching out at the addresses which have been mentioned in that clause.


It can be said that Twitter is trying to engage its users through that game so that they can create digital literacy and make everyone aware of the platform’s privacy policy. It is better for the users as they’ll understand the data protection and privacy options. Some people criticize it on the  grounds that the company’s privacy policy must reflect the disclaimer from the company’s perspective and must not be too user-centric. Some people also say that introduction about elements of privacy policy through the 2D game is not a fun idea and is very boring to play that game. But it cannot be denied that the simplified policy will attract the users to give it a read. 



By: Ritika Tejpal (Team Member. WCSF)


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