During social media scrolling, online reading , e-commerce exploration, or random internet surfing, one must have noticed certain advertisements that say “buy a GUCCI bag or Sabyasachi Mukherjee lehenga or Rado watch at giveaway prices”. And once the user clicks the link it is redirected to a third-party vendor website, which is a website not authorized to sell these products. Now the question arises from where they buy such products? The answer is that person has just indulged in online piracy. We are confused as to how clicking an advertisement and buying from the redirected website equates to indulging in piracy. For that, we need to understand what intellectual property (herein referred to as IP) is, basic Intellectual Property Rights (herein referred to as IPR) of fashion designers, and how online piracy works. And further, this blog will be discussing all these aspects in a detailed version . IP is a category of property, including intangible creations, resulting from the appli...