World Cyber Security Forum Blogs

  Introduction With an increase in the number of people using telecommunication services, internet facilities and electronic devices in Generation Z (Gen Z) or millennials, somewhere lack the basic awareness that comes along with the gloomy side of internet usage. Since there is no demarcated territory for any user in cyberspace, the tracing of an offender is challenging. This can be avoided only if the netizens are well aware of the process and the risks involved thereby.  Need of Cyber Literacy Just as a common man is expected to know the primary mathematics, basics of tax filing or simple medical awareness for his/her healthy survival; a digital user is expected to know the basics of the same.  Digital hardship has been an ongoing issue in India even before the challenges brought by the COVID-19 pandemic. Moreover, with the advance of virtual learning, internet connectivity has become more of an ‘essential service’ rather than for leisure.  For example: Under ‘N...

Introduction of Astroturfing & Cyberturfing  Astroturfing signifies a kind of misleading advertising or practice planned by advertisers to make a bogus impression that the mission has grown genuinely and naturally but in reality, it is controlled by another person in the background. It involves paid agents or mediocre that spreads false statements or information about any particular product. The customers are so much into these impressions that they started to follow this herd even without knowing the reality.  Cyberturfing is the online version of Astroturfing. Cyberturfing in the Digital Era With the growth in technology, cyberturfing is becoming one of the very strong strategies for organizations. The Internet has given so much space that there is a lot of impact on consumers’ behaviour, which has given rise to unfair trade-related practices. The main advantage of moving from Astroturfing to Cyberturfing is low cost & high result. Cyberturfing tarnishes the image ...