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Consumer Protection (E-Commerce) (Amendment) Rules, 2021



The Consumer Protection (E-Commerce) Rules, 2020 were amended on 6th June 2021 in light of greater accountability from the e-commerce platforms, protection of interests of consumers and encouragement of free and fair competition in the market. 

With the advent of the corona, e-commerce platforms have become a thing of commonplace and are being more frequently utilized for procurement of goods and shopping. This gives a greater prerogative on the platforms and the government to ensure safe transactions and consumer friendliness of the same. 

 Following are the changes that have been brought forth:

  • More definitions and elucidation of terms have been done in the definitions of the rules with words like flash sales, misrepresentation and cross-selling being covered under the ambit of the act.

  • A provision for the registration of e-commerce platforms in the Department for Promotion of Industry and Internal Trade (DPIIT) has been made with the allocation and prominent display of the same mandatory for the entities.

  • The provision for the grievance officer has been omitted and instead a Chief Compliance Officer and a resident grievance officer needs to be appointed and will be made responsible for the compliance of the provisions in these platforms.

  • There is a mandation of disclosing the name, origin and ratings of the product offered.

  • Sponsored listing of products and services are to be distinctly identified with unambiguous and prominent disclosures.

  • Specific flash sales or back-to-back sales which limit customer choice, increase prices and prevent a level playing field are not allowed.

  • Platforms are to provide information under its control or possession, or assistance to the Government agency which is lawfully authorised for investigative or protective or cybersecurity activities within seventy-two hours of the receipt of an order.

  • The role and impartation of functions by the logistics service provider have also been delved into.

  • Association of enterprises under section 2(76) of the Companies Act, 2013 has also been included with specific provisions available for the same to be incepted being laid out.


By: Vasupriya Awasthi

(Former Intern, WCSF)


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