Introduction of Astroturfing & Cyberturfing Astroturfing signifies a kind of misleading advertising or practice planned by advertisers to make a bogus impression that the mission has grown genuinely and naturally but in reality, it is controlled by another person in the background. It involves paid agents or mediocre that spreads false statements or information about any particular product. The customers are so much into these impressions that they started to follow this herd even without knowing the reality. Cyberturfing is the online version of Astroturfing. Cyberturfing in the Digital Era With the growth in technology, cyberturfing is becoming one of the very strong strategies for organizations. The Internet has given so much space that there is a lot of impact on consumers’ behaviour, which has given rise to unfair trade-related practices. The main advantage of moving from Astroturfing to Cyberturfing is low cost & high result. Cyberturfing tarnishes the image ...